DailyMOMO is like a mashup of an audiobook, an ebook, and a moving highlighter. Why did we create it that way? It’s the most effective way to learn English, according to science. A self-guided learning and practice app, DailyMOMO targets what’s called Level 3 in adult English literacy. Why Level 3? According to ETS, the organization that administers tests like the SATs, GREs, and TOEFLSs, Level 3 is the minimum requirement needed to function successfully in today’s society. For non-native speakers around the world, however, it’s not easy to experience and practice English at this level, leaving millions of them stuck at Level 3.