Picture this: You’re looking for a new electric bike online, and you find what seems to be the perfect one for a fraction of the cost of the competition, but it’s from a brand you don’t know. Besides looking up reviews, how else can you learn more about the product and brand before making your purchase? It’s not a quiz, but if you picked answer A: watch a product video to see the e-bike in action and get a better sense of its features, ding ding ding! You’re correct!
Whether you’re a new entrepreneur starting an ecommerce business for the first time, or a thriving ecommerce juggernaut launching a line of new products, you’re going to want a product video to help attract new customers to your product, give them enough confidence in your brand, and convince them to choose you over the competition.